Friday, March 27, 2015

New Rainbow Brite Toys Slated for August 2015 Release!

Two weeks ago, Rainbow Brite fans were teased by a Huffington Post article about rainbow weddings that slyly mentioned the following, with no further information or images to go with it:

"I am so excited to hear today that in late August 2015, Hallmark Gold Crown stores will feature a new collection of classic Rainbow Brite products, including a doll, plush and book, as well as Rainbow Brite character itty bittys, joining the popular line of 4-inch tall plush toys!"

Since then, fans have been harassing their local Hallmark stores for more information. A few lucky fans were allowed to view store catalogs which showed concept pictures of the upcoming merchandise, but none were allowed to take photographs. We've been on pins and needles waiting for more info. Well that wait is finally over!

Today, Hallmark confirmed the following:
  • In late August 2015, Hallmark Gold Crown stores will feature a new collection of classic Rainbow Brite kids products, including a book, doll and other plush characters (Starlite and Twink), as well as Rainbow Brite character itty bittys®, joining the popular line of 4-inch tall plush toys.
  • The 2015 Keepsake Ornament line will also feature a classic Rainbow Brite design.
  • These products will be available in participating Hallmark Gold Crown stores in the U.S. and online at Hallmark.com.
We also now have concept images to feast our rainbow-loving eyes upon! 

New Rainbow Brite and Twink Plush Dolls from Hallmark

New Rainbow Brite Starlite Plush Doll from Hallmark
New Rainbow Brite Itty Bittys from Hallmark
New Rainbow Brite Book from Hallmark

Now, these are concepts only. Final product designs may vary. And the image of the Keepsake Ornament will not be released until after the Dream Book is released at the end of April. But OMG!!!! How adorable are these???

The Rainbow Brite doll looks like an exact replica of the 18" doll from the '80s, though Hallmark has stated that Mattel is not involved with any of these items. That Twink is TO DIE FOR adorable!! Starlite's design isn't my favorite. His mane isn't even in rainbow order. But there is still time for that to change. The Itty Bitty designs are super cute! I sincerely hope we get all seven Color Kids eventually. And a new book!! Yes! We also have the book's synopsis:

“Everyone knows that Rainbow Brite is the smartest and bravest girl in all of Rainbow Land. Join Rainbow, Starlite, Twink and the Color Kids on an all-new adventure! Rainbow and the gang must thwart Murky Dismal and Lurky’s nasty plan to steal the Color Belt. With a double dose of friendship and bravery, Rainbow and her friends are sure to save the day.”

Big thanks to Hallmark for the information and pictures. I'm so grateful to them for giving us more classic style dolls!! Can I put in my request now for that vintage dress-up Stormy doll fans have always wanted?? :D

8 comments:

Galacticatt said...

Wow, I can't wait for the dolls- the concept for Twink is SUPER CUTE! Jury is out on Rainbow herself, (since they appear to be using a photo of a vintage doll?) but I'm sure I will get it anyway, along with all of the other toys :D

Christina Ayala said...

Me too!!!

Christina Ayala said...

Me too!!!

dstrohmeng said...

Unfortunately, this year's Keepsake Ornament is just a reissue of the 2013 ornament. The colors seem a bit muted this time, an odd choice for a character like Rainbow Brite.

Rainbow said...

The colors on the 2015 ornament are exactly the same as the 2013 version. They only look muted on the box. I have no idea why they used a different image on the front of the box - especially one that looks worse than the one from 2 years ago.

nomesy81 said...

The concepts are all the original dolls?? How is that a concept?

nomesy81 said...

The concepts are the old dolls?? How is that a concept??

Rainbow said...

@nomesy81 Only the Rainbow Brite doll is an original, vintage doll. The other two characters are brand new designs. Check this link to see the updated look of Rainbow that was added last week:
http://www.hallmark.com/rainbow-brite

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