Two weeks ago, Rainbow Brite fans were teased by a Huffington Post article about rainbow weddings that slyly mentioned the following, with no further information or images to go with it:
"I am so excited to hear today that in late August 2015, Hallmark Gold Crown stores will feature a new collection of classic Rainbow Brite products, including a doll, plush and book, as well as Rainbow Brite character itty bittys, joining the popular line of 4-inch tall plush toys!"
Since then, fans have been harassing their local Hallmark stores for more information. A few lucky fans were allowed to view store catalogs which showed concept pictures of the upcoming merchandise, but none were allowed to take photographs. We've been on pins and needles waiting for more info. Well that wait is finally over!
Today, Hallmark confirmed the following:
- In late August 2015, Hallmark Gold Crown stores will feature a new collection of classic Rainbow Brite kids products, including a book, doll and other plush characters (Starlite and Twink), as well as Rainbow Brite character itty bittys®, joining the popular line of 4-inch tall plush toys.
- The 2015 Keepsake Ornament line will also feature a classic Rainbow Brite design.
- These products will be available in participating Hallmark Gold Crown stores in the U.S. and online at Hallmark.com.
We also now have concept images to feast our rainbow-loving eyes upon!
The Rainbow Brite doll looks like an exact replica of the 18" doll from the '80s, though Hallmark has stated that Mattel is not involved with any of these items. That Twink is TO DIE FOR adorable!! Starlite's design isn't my favorite. His mane isn't even in rainbow order. But there is still time for that to change. The Itty Bitty designs are super cute! I sincerely hope we get all seven Color Kids eventually. And a new book!! Yes! We also have the book's synopsis:
“Everyone knows that Rainbow Brite is the smartest and bravest girl in all of Rainbow Land. Join Rainbow, Starlite, Twink and the Color Kids on an all-new adventure! Rainbow and the gang must thwart Murky Dismal and Lurky’s nasty plan to steal the Color Belt. With a double dose of friendship and bravery, Rainbow and her friends are sure to save the day.”
Big thanks to Hallmark for the information and pictures. I'm so grateful to them for giving us more classic style dolls!! Can I put in my request now for that vintage dress-up Stormy doll fans have always wanted?? :D